Every edition of the contest 40 second introduction videos are shown before the start of each entry, which are called “postcards”, and for the 2023 edition of Eurovision the BBC decided on launching a tender to find the production company that is going to produce the concept as well as the actual videos. The theme of most postcards focuses on promoting the host country or the artists performing.
The extra challenge of this year is of course conveying the spirit of this year’s winners Ukraine, as well as the alternative host country, the United Kingdom.
What is the BBC looking for?
The BBC is looking for an independent company that will produce the concept for the postcards as well as makes the actual 40-second videos for each of the 37 entries of the upcoming contest of 2023. The concept of the postcards is fully up to the companies that are part of the tender, and the BBC already stated that it is open to all sorts of storytelling.
The time line for companies to compete in the tender
The time line for companies to compete in the tender is as follows: The application for the tender closes tomorrow, November 3rd 2022, and after a shortlist will be made. The final decision will be made known on December 13th 2022, and the actual filming of the postcards will take place in March and April of 2023.
The applications will be assessed by more than a couple of BBC professionals, such as: Rachel Ashdown, who is the Lead Commissioner of the Eurovision Song Contest, but also Siobhan Mulholland, Genre Executive Factual, Arts, and Classical Music.
Below you can find examples of Eurovision postcards
Below you can find examples of Eurovision postcards and their respective themes; some are about the host country, others about the artists, and other ones about a certain moral.
Eurovision 2023 will take place in Liverpool, United Kingdom, on behalf of this year’s winners, Ukraine. Because of the ongoing war with Russia it is not possible for Ukraine to host the 2023 edition of the contest, so the United Kingdom stepped in, and they will host a Eurovision Song Contest with Ukrainian influences. It is the ninth time the UK hosts the Eurovision Song Contest, making this country the one in which the contest was organized the most.
The contest takes place on May 9th, 11th, and 13th 2023 from the M&S Bank Arena in Liverpool, the UK.