Ukrainian broadcaster, Public Broadcaster Company of Ukraine (UA: PBC) has finally made public the slogan and visual identity for this year’s Eurovision Song Contest after a long evaluation process: “Celebrate Diversity”. The theme-art is based on a traditional Ukrainian collar called “Namysto”.
As Eurovision.tv reports, Jon Ola Sand has stated the following: “The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values: it is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music”. “Incorporating this beautiful and meaningful logo based on a traditional amulet gives not only a sense of history and heritage but also a modern look and feel. As the production grows from these themes, we are very much looking forward to seeing what is sure to be a fantastic event in May”.
“Celebrate Diversity is the central message for this year’s event and is complimented by a creative logo design based around a traditional Ukrainian bead necklace known as Namysto. More than just a piece of jewellery, Namysto is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality”, Eurovision.tv informed.
Executive Producer for NPTRCU Victoria Romanova said: “The logo cleverly combines traditional and modern elements, reflecting Ukrainian society and the main leitmotif of Eurovision 2017 in Kyiv. We are delighted that two of Ukraine’s best creative agencies, Republique and Banda, united to produce this year’s slogan and design”.
Executive Producer Oleksandr Kharebin commented; “This year, artists from 43 different countries will come to Kyiv and contribute their music and culture to the show and we will add our unique Ukrainian flavour, together creating a celebration of Diversity and an amazing and truly memorable 2017 Eurovision Song Contest”.
The Eurovision Song Contest 2017 will take place in Kiev on May 9, 11 and 13 after a long process held by the EBU and NTU back in Summer 2016. The eventual venue was announced in September, which is the “International Exhibition Centre”, holding up to 11.000 fans for the contest.