In a stunning revelation during the Grand Final of BBC One’s Strictly Come Dancing, multi-award-winning artist Olly Alexander announced that he will proudly represent the United Kingdom at the 68th Eurovision Song Contest in Malmö, Sweden, scheduled for May 2024. The announcement took by surprise both the studio audience and millions of viewers across the United Kingdom.
About Olly Alexander: A Modern Pop Star and Cultural Icon
As Olly Alexander embarks on the release of his first solo project, he continues to solidify his position as one of the world’s most acclaimed modern pop stars. With three highly successful albums to his name, the singer, actor, and fashion icon boasts two #1 UK albums, 10 UK Top 40 singles, and recently received the prestigious BRIT Billion Award, recognizing 6.5 billion streams globally.
As Years & Years transforms into a solo endeavor, Olly’s influence reaches new heights. The acclaimed Russell T Davies show “It’s A Sin” earned Best New Drama at the National Television Awards, with Olly nominated for Leading Actor at the 2022 BAFTA Television Awards.
In today’s appearance on Strictly Come Dancing, Olly Alexander expressed his excitement about participating in Eurovision, stating: “I love Eurovision so much; it’s a dream come true.” The unexpected announcement, made well ahead of the BBC’s typical Eurovision plan confirmation, has sparked anticipation and curiosity among fans across Europe.
Alexander shared his enthusiasm, remarking, “I really can’t believe I’m going to be a part of such a special legacy and fly the flag for the UK in the most inclusive way possible. I’m determined to give it everything I’ve got and put on an excellent and unforgettable performance for you all!”
Olly Alexander’s Eurovision Mission: Embracing Legacy and Inclusive Representation
Beyond showcasing musical prowess, Alexander’s Eurovision mission transcends into a commitment to contribute to a unique legacy and proudly represent the UK with a focus on diversity and inclusivity. This aligns seamlessly with the artist’s reputation as a vocal advocate for LGBTQ+ rights and visibility.
With an impressive portfolio spanning both music and acting, Olly Alexander’s Eurovision journey is poised to offer audiences a blend of showmanship, talent, and a celebration of the UK’s rich cultural contributions to the international stage.