The anticipation for Eurovision 2024 continues to build as SVT, the host broadcaster, and the European Broadcasting Union (EBU) have just revealed the official theme art for the 68th Eurovision Song Contest. Titled “The Eurovision Lights,” this graphic representation introduces a colorful and luminous emblem, deviating from the conventional logo. The design embraces simplicity, originality, and the minimalism that has long defined Swedish aesthetics.
Centered around the Northern Lights and the harmonic rhythm of sound equalizers, “The Eurovision Lights” is a concept based on simple linear gradients, drawing inspiration from the vertical lines inherent in both the aurora borealis and sound equalizers. Crafted to be a versatile identity adaptable to various needs and devices, the theme art incorporates vibrant yellows, oranges, pinks, and purples, infusing the screen with dynamic color and light.
The creative minds behind Malmö 2024’s theme art are the designers at Uncut agency, with Johan Bello and Sidney Lim contributing to its development.
“We have more than a logo; we have a story in itself, with the Northern Lights as its foundation and the Eurovision Song Contest brand palette as the driving force. This combination of elements creates a dynamic and versatile palette that will unfold for creative use in different ways”
Johan Bello, Uncut agency executive director
The artistic representation seeks to encapsulate the essence of Eurovision, going beyond a mere logo to tell a captivating story. By grounding the design in the beauty of the Northern Lights and incorporating the Eurovision brand’s distinctive color palette, the theme art offers a dynamic and flexible canvas for creative expression.
As we count down to Eurovision 2024 in Malmö, the unveiling of “The Eurovision Lights” theme art adds an extra layer of excitement, promising a visually stunning and immersive experience that reflects the festival’s celebration of music, diversity, and creativity. Stay tuned for more updates as the journey to Eurovision 2024 unfolds, showcasing the fusion of artistic innovation and international musical excellence.