The European Broadcasting Union and AVROTROS have just revealed the logo for the Eurovision Song Contest 2021. Check it now!
“The logo connects Rotterdam with the capitals of the participating countries and symbolises coming together, regardless of the form,” says Sietse Bakker, the Executive Producer of the event.
Co-founder of Clever Franke, Gert Frankie, said they “extended the style from last year to 2021” and retained the “simple, intelligent, minimalist and experimental” elements but then added a “festive touch, to celebrate the return of the Eurovision Song Contest.”
The renewed logo symbolises the connecting power of the Eurovision Song Contest “and it shows that we are open to everything the participants have to offer,” said Sietse. He went on to say that the Eurovision Song Contest “will continue next year, no matter what” and that they “hope to welcome the participants, press and fans to Rotterdam in May; physical if possible, virtual if necessary.”
The introduction of a renewed logo also signals that it’s time to leave 2020 behind us and to start looking towards 2021 with a positive view: “Thanks to developments regarding vaccines and reliable rapid tests, we are now cautiously optimistic about what can be done responsibly in May,” said Sietse. “And all of Europe is now watching us. With creativity and decisiveness, inspired by that typical Rotterdam resilience, we are going to make something very special out of it, I am convinced of that!”
The Eurovision Song Contest 2021 will be held in The Netherlands after the cancellation of the 2020 contest due to the Covid-19 pandemic. Hosts, venue, and stage will remain exactly the same for 2021.
A few months ago, Martin Österdahl, the Eurovision Song Contest’s new Executive Supervisor, said: “It’s vitally important that the Eurovision Song Contest returns next year, and we’re pleased to have the necessary commitment from our Members in The Netherlands to bring this much-loved show back to audiences across the world.”
In the past few months, the EBU along with the Dutch broadcaster have been working on 4 possible scenarios to ensure the Eurovision Song Contest will take place in May 2021. The final one, which will be announced in due course, will depend on the pandemic situation close to the contest.
41 nations will compete at the next year’s edition, which will take place at Rotterdam’s Ahoy Arena on 18, 20 and 22 May 2021.