Junior Eurovision 2023 Social Media Insights: Trends, Countries, Languages, and Audience Analysis

An analysis of Audience Impact and Event Highlights after Zoe Clauzure's Junior Eurovision Song Contest 2023 winning

This Sunday witnessed the grand finale of Junior Eurovision 2023, where Zoé Clauzure became the successor to her compatriot Lissandro, getting the crystal mini microphone for France, marking their second consecutive win with a total of 228 points. Spain secured the 2nd overall position and Armenia ended 3rd.

Following the finale, it’s time to review social audiences of this year’s edition, hosted at the Palais Nikaïa in Nice, the French city on the Côte d’Azur, which hosted the 21st edition of the junior contest.

Junior Eurovision 2023 Social Media Insights

The final of Junior Eurovision 2023 reached 117.8 million users with the tag used throughout the afternoon, #JESC2023.

There was a total of 52,400 comments during the entire show with 202,200 interactions. The overall sentiment of the comments during the show was positive, with 44% of comments being positive compared to 11.4% in a negative tone. However, particularly at the moment of revealing the winner, the comments tended to be more negative.

Net Sentiment #JESC2023 / Talkwalker

Social Audience by Countries and Languages

In the country-by-country audience, comments from Spain stood out, accounting for 32.6% of the afternoon’s comments. During the show with the official hashtag, 17,100 comments were written, followed by the United States (it’s worth noting that if a user doesn’t have profile location, the tweet counts as from the United States) with 10.9% of the total. Argentina secured the third position with 9.7% of all comments.

Social Audiences by Countries #JESC2023 / Talkwalker

On the other hand, focusing on the audience by languages, the preferred language for commenting on the Junior Eurovision 2023 final was Spanish, representing 46.2% of the gala’s comments. Following closely was English in second place, accounting for 33% of the comments, and Polish, which made up 9.3% of the show’s comments.

Social Audiences by Languages #JESC2023 / Talkwalker

Social Audience by Age and Gender Targets

Looking at the social audience by age targets for the Junior Eurovision 2023 final, the majority of comments (92.6%) came from users between 18 and 34 years old, especially in the 25 to 34 age bracket, accounting for 51.5% of the comments.

Comments from users aged 18 to 24 represented 41.1% of the total in the afternoon, and 5.1% were from users aged 35 to 44. The remaining 0.8% of comments were made by users aged 45 to 64.

Social Audiences by Age Targets #JESC2023 / Talkwalker

Regarding the social audience by user gender targets, the final of Junior Eurovision 2023 attracted slightly more male users, accounting for 51.2% of the total comments made during the entire gala.

Conversely, comments about the festival made by female users on the social network accounted for 48.8% of the total volume of comments on Sunday afternoon.

Social Audiences by Gender Targets #JESC2023 / Talkwalker

Minute-by-Minute Social Audience

Looking at the minute-by-minute social audience of the Junior Eurovision 2023 final, we can see the preferred moments of the afternoon for those commenting on social media while following the event.

In the Junior Eurovision 2023 final, the gala peaked in interaction at 18:19h CET when Zoé Clauzure was declared the winner with “Cœur,” securing France’s second consecutive victory. At that minute, over 1,200 comments were made with the official hashtag.

Minute-by-Minute #JESC2023 / TalkWalker
Eurovision, Junior Eurovision

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